Social media is an easy way to meet people all over the world. You can show your business to the potiential customers that you could not otherwise reach.
Facebook, the world No. 1 social networking website, has been sweeping the planet as Google and Youtube used to be.
Facebook is a site that allows you to:
- Find friends
- Communicate with them
Facebook to promote your business?
There is much debate on whether or not your business should to be present on Facebook. Does it worth your time and effort you put on it?
The answer is obviously yes: most Facebook users are consumers, not businesses.
“The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy birthday. They handle problems their customers have with products or service. They grow their businesses and brands by involving themselves in their own communities.” – Marsha Collier, speaker and business author
Promote your business on Facebook is not as difficult as many people think. It is simply to be present, credible and inform your potential customers. Just build a community of “friends” who will love your presence and listen to you. Here is a list of 10 factors of success on Facebook which might hopefully give you some inspiration.
1. Create a clean and concise page
Do not feel obligated to fill everything but provide the relevant information in the profile section. Add some photos, which will makes your business more human. People prefer doing business with a human being, rather than a company without a soul.
2. Do not mix your business profile with your personal profile
Do not mix your hobbies and your friends with your corporate account. You’re not here to entertain yourself, but for marketing purpose.
3. Plan what to say
What do you want to achieve? How to get your target audience interestd in you? How will you respond to criticism and compliments? Plan a communication strategy which will ensure you build good customer relationships.
4. Create the identity for your business
Reproduce the image from your website: logos, images, but do not overfill. Add contact so people can reach you.
5. Communicate and interact in a friendly manner
Join groups relating to your business. Provide tips and advice. Reply To those who ask questions.
6. Encourage your fans to talk .
For example, use surveys to ask whether they like or dislike your company. Start discussions on “Top 10 Ways to …” and asked them to share their ideas.
7. Tell your fans about your offers
Internet communities are supposed to be active. A good way to be active on Facebook is to offer discounts or special promotions. This will also bring new friends.
8. Stop selling
If your topics are limited exclusively to your products or services, people will find you uninteresting and you will grow weary very quickly.
9. Be regular and constant
Login daily if possible and write something. If you have nothing special to tell, then participate in discussions. If you are not present often enough, very likely people will forget you.
10. Learn to handle negative conversation
If someone is negative towards you, answer him courteously . People have the right to criticize. Be patient and answer them in a professional and friendly manner. You can not please everyone, but be sure to provide a positive image.
Follow these 10 tips and you will be successful on Facebook.
Why not share your ways to use Facebook in the comments below?